Employing IG to go live broadcasts has become more and more popular amidst individuals who want to interact with their audience live. IG Live is a functionality permits users to broadcast live videos that can be viewed by their viewers at that instant. Many influencers, brands, and celebrities have embraced Instagram's real-time option to engage with their own fans on a more personal basis. Consider using IG Live for sharing exclusive material and building a deeper connection with your audience.